Summary

• Overall Look & Feel/Navigation

  • Less is better - clean and uncluttered delivery
    works best
  • Look & feel consistency is important
  • Push product, pull consumers

• Interactivity

  - Nokia tops this area for interactivity, Ericsson following closely � Motorola is lacking in this area
  

• Database Technology

  • Limited relationship building/marketing activities and site personalisation for all companies

• Communications

  • All 3 companies in comparison have standard product and brochure information
  • Ericsson by far is the most aggressive with phone technology information
  • Nokia is a little behind, perhaps may want to capitalise on the human technology aspect and bring it to consumers in a more customer-oriented way

• Others

  • Most of the sites across the board share Corporate information, Press Releases and their brand of training and progress
  • Nokia-Asia is the first to have the awards section but do not have financial reports, nor talks about how Nokia stays ahead with innovation except through product launches

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